Anand Sweets & Savouries

Anand Sweets works with the passion to craft authentic Indian sweets and savouries with an inimitable character that’s truly the taste of royal India. It highlights its 30-year-old legacy and the variety of Indian sweets and savouries it offers to its customers. It believes that every occasion deserves to be a glorious celebration of life.

The packaging redesign attempts to bring back the richness of Indian folk art that weaves together the festivities of India. Its an ode to these traditional methods of paper-cutting, bone inlay work and block-prints to elevate the experience of these sweets and savouries 

Packaging Design
Art Direction

120092579_4659857924025178_7977559980394387133_n.jpeg
119994417_4659857914025179_3946817859572045770_n.jpeg

‘Anand's legacy establishes itself as the centre of every celebration with the taste of Indian Royalty’

logo.jpg
festive tin.jpg
245211896_578045250181773_137624837400849574_n.jpg
2.jpg
SOHA0121.jpg
mysore pak.jpg
Anand Diwali_2022-11.jpg
Anand Diwali_2022-16.jpg
Artboard 1.jpg
anand_premiumbag.jpg

Over the years Anand has expanded its portfolio and has developed products catering to the evolving nature of habits of Indian Snacking. From Namkeens to Tea- Time compliments, Anand steadily attracts customers by being the centre of every get together and an accompaniment to several conversations

SOHA0232.jpg
SOHA7462.jpg
2 2.jpg

‘Select’ is Anand’s express retail brand that reflects the atmos of an Anand store by making their products accessible to remote neighborhoods. Shelving pre-packed snacks, beverages, daily breads, and dairy, these 500 sq stores detach themselves from the primary brand to establish an Indian ethnic retail-store experience.

 

 Traditional Storefront + ‘Category -first’ communication 

We worked with Azimetri, a retail design firm to help us with this

Anand_retail_lockups_2.png
ezgif.com-gif-maker.gif
maidasnacks.jpg
269841063_1419802165103210_5086632021041769465_n.jpg
269725295_972041296717580_6129290337426782567_n.jpg
161671965_5447948585216104_2315941707070100687_n.jpeg
bev_1.jpg
277902334_466601875218252_9074944435301744468_n.webp
275323492_2454686791332857_8747770718828778526_n.webp