Anand Sweets & Savouries
Anand Sweets works with the passion to craft authentic Indian sweets and savouries with an inimitable character that’s truly the taste of royal India. It highlights its 30-year-old legacy and the variety of Indian sweets and savouries it offers to its customers. It believes that every occasion deserves to be a glorious celebration of life.
The packaging redesign attempts to bring back the richness of Indian folk art that weaves together the festivities of India. Its an ode to these traditional methods of paper-cutting, bone inlay work and block-prints to elevate the experience of these sweets and savouries
‘Anand's legacy establishes itself as the centre of every celebration with the taste of Indian Royalty’
Over the years Anand has expanded its portfolio and has developed products catering to the evolving nature of habits of Indian Snacking. From Namkeens to Tea- Time compliments, Anand steadily attracts customers by being the centre of every get together and an accompaniment to several conversations
‘Select’ is Anand’s express retail brand that reflects the atmos of an Anand store by making their products accessible to remote neighborhoods. Shelving pre-packed snacks, beverages, daily breads, and dairy, these 500 sq stores detach themselves from the primary brand to establish an Indian ethnic retail-store experience.
Traditional Storefront + ‘Category -first’ communication
We worked with Azimetri, a retail design firm to help us with this