Dailyhunt
Dailyhunt’s mission is to create an Indic platform empowering a billion Indians to discover, consume and socialize with that content in 14 different languages to choose from. They aim to bridge the gap between Bharat and India while offering unbiased content and stories to their viewers.
Kyoorius Young Blood Awards 2019 entry
Branding and Strategy
Brand repositioning
Old Logo
Old Logo
Background
India, in a nutshell, shares cultures, stories and associations relatable to each and every person living there. With every day being a mixed bag of context and content, the exchange can be open ended: everyone sees it in their own way. And thinks.
Who is Dailyhunt now?
Dailyhunt is someone who knows the talk of the town and is smart enough to share it with us. The tone of the brand encapsulates the spirit of the youth in the most bold and direct sense.
Letters like 'A' seemed like an inverted P or Q. The 'T' in hunt resembled 'र' in Hindi
The bilingual wordmark was difficult to read by users who didn't know hindi
Ligature issues when adapted to other languages.
Punjabi
English
Hindi
Bengali
Odiya
Gujrati
Malayalam
Telugu
Bhojpuri
Urdu
The boxy typeface resembles a network within a community. But I also realised that the wordmark itself was getting really long and it being recognised as a unique mark across various applications was getting tough. So we decided to use the first glyph from every language
Each icon is based on the primary choice of language you use on the Dailyhunt app. According to that, your homescreen has 14 multiple options from languages Punjabi, Urdu, Bhojpuri, Telugu, Malayalam, Gujrati, Odiya, Bengali, Hindi and English.
