Products of Design - School of Visual Arts
As a student at SVA's Products of Design program, I supported their internal branding initiatives, designing event identities, digital collateral, and print materials
Products of Design focusses on both physical and digital products—simultaneously—recognizing that they are both essential to addressing critical questions about how objects shape our lives. Its an 'amalgamation of what design is and can be'
My Role
Visual Identity & Branding
Inspired by Radio City music hall's cove lighting (where SVA hosts its graduation ceremony) and keeping the core colors of the program in place, the gradients act as form to visualise the multidisciplinary nature of the program, complementing the versatility of projects were presented at the thesis show
Tasked with building out a cohesive visual and brand identity for speaker series, portfolio reviews, job fairs, and newsletters, establishing a consistent experience for students, faculty, and guests ensured a lasting impression and strong brand recognition across web, social, and print.
