Veu: Viewing the World in Partial Color
With Veu, I set out to explore color perception through a community-driven, open-source image dataset that highlights the challenges of color vision deficiencies, specifically focusing on Tritanopia, a condition that affects blue-yellow color differentiation. This collective effort not only challenges conventional norms but also fosters a more inclusive and diverse way of seeing and designing with color.
Created at SVA's Products of Design
Interaction Design,
Speculative Fiction
Presented at Good Interventions 24' at Parsons School of Design
What if diverse perspectives could redefine how we see colors, promoting inclusivity in our visual world?
In a visually constrained world, the challenge lies a future where technology actively embraces diverse perspectives, especially for those with color vision deficiencies.
I began tinkering with Spark VR to visualize this
Key Objective
I created this app to make color-naming a more conversational and communal experience. By turning users into active contributors in a shared color-naming database, this collective documentation challenges conventional norms and invites everyone to shape our understanding of colors together.
Spotify Wrapp-ification
Activations and Co-Branded Interventions
Veu gradually evolved into a larger concept, starting with Activations & Co-Branded Interventions that created opportunities for product integrations that sparked dialogue around this visual condition through empathy-driven informing. It introduces a playful approach to spreading awareness about accessibility, color, and perception.
By encouraging users to document their surroundings through in-app experiences and experiments, it aims to unravel the challenges individuals with color vision deficiencies encounter daily.
What's in my Cart?
The grocery shopping experience for people with CVD can be challenging, as they may have difficulty distinguishing between certain colors and reading labels or signs. Therefore it can make it harder to identify ripe fruits, differentiate between product labels, or notice important information on packaging.
Iterating and testing these experiments provided an opportunity to brainstorm, experiment, and create new experiences that could make users empathize with how people with color vision deficiencies see the world.
What ultimately is the Point of Veu?
At its core, Veu unravels existing visual systems that inadvertently exclude a significant portion of the population. It ignites a dialogue around the pressing need for inclusive design standards, reminding us that diversity should be celebrated in every pixel.
Beyond personal exploration, I hope to see major industries like paint, makeup, and clothing incorporate the type of more inclusive naming strategies introduced by Veu
Bonus Track -
I wrote and directed a short video based on the idea for Veu. Kudos to Yifan Zhang for helping me with editing and Michael Chung for the mentorship
Kudos to Aditya Rao and Esha Rao for helping me out!